homework: persuasion via PERIPHERAL ROUTE

the ad: KFC Garlic Chicken Meal Advertisement


Peripheral Route:
this ad travels through the Peripheral route because it attracts viewers by appealing to their senses.
It grabs attention by arousing the viewers curiosity. The first part of the plot didn't show the meal, so the viewers would wonder what the actress was referring to as "mabango" and "may bawang ba yan?".
The pictures of the meal were well planned because it really made people's mouth water.

A brief input on what was in the meal also made the viewers crave for the product.
The curiosity-arousing plot, "yummy-looking" pictures and the idea that KFC DOES serve "finger licking good" chicken makes the Ad persuasive. It may earn the people's vote of approval!