homework: persuasion via PERIPHERAL ROUTE

the ad: KFC Garlic Chicken Meal Advertisement


Peripheral Route:
this ad travels through the Peripheral route because it attracts viewers by appealing to their senses.
It grabs attention by arousing the viewers curiosity. The first part of the plot didn't show the meal, so the viewers would wonder what the actress was referring to as "mabango" and "may bawang ba yan?".
The pictures of the meal were well planned because it really made people's mouth water.

A brief input on what was in the meal also made the viewers crave for the product.
The curiosity-arousing plot, "yummy-looking" pictures and the idea that KFC DOES serve "finger licking good" chicken makes the Ad persuasive. It may earn the people's vote of approval!

homework: persuasion via CENTRAL ROUTE

the ad: Recent Safeguard Ad

*Click Picture for larger image

Goal:

• persuade people to use their product
• persuade people to wash hands regularly

Motivated to Process: YES
Personal Relevance: Health is wealth, as the mantra says. The soap is relevant to everyone so as to prevent sickness and maintain good hygeine
Need for cognition:

• Why should we wash our hands regularly?
• How can the soap prevent diseases?
• is this proven effective?

Able to Process:YES
Free from distraction: Yes, the issue,as well as the animations, makes people tune in to the ad
Sufficient knowledge:
USE of FACTS:

• Supplied causes of diseases
• Proven by Pamet
  
• Supplied ingredients of the soap that would prevent diseases.
  

Type of Cognitive Processing:
Argument quality: generated favorable thoughts -STRONG


_____

The Advertisment travels through the central route because it elaborated facts and ideas. It also provides enough reasons and a good argument on why one should wash his hands regularly.

homework: The Relationship Help 2

Letter no.2

Dear Anonymous,

Oh yes, it's those family problems again.

Mom treating you like a baby

Dad complains about you doing something.

Sister acting like she needs attention.

I hear you, bro. You might look at your family and see that it really needs a “fix up.”

Family relationships REALLY need balance. And most often, balancing is not easy. It needs effort, understanding and a lot of outsider's perspective. The clash of your different traits and opinions also contribute to this imbalance.

Every action (or even NO ACTION) affects our relationships (And we are not usually aware of it!) Every step we make contributes to the relationships we have. The counter-action of the persons affected depend on how they just view the situation.

Interactional View of Communication implies that families are highly resistant to change. When there is a “personality reinvention” within a member, other family members would initially resist it. They would stay the same, pretend it's not there, or act on it in order to put the family back to what it was like before.

Your mom denies that you have grown up (independently?)

Father probably wants to puts things back to the way things were... or are supposed to be (you, a non-smoker?)

Sister reacts differently...probably because all the attention your parents used to give her, suddenly got divided.

Their reactions all depended on what actions have happened since you left and came back. These are their counter-actions. These, they assume, would help keep your family balanced again.

In order to fix up this dilemma, try to do something they call "reframing". This act involves going outside the your family's box. By doing so, you will be able to get some OUTSIDER'S PERSPECTIVE. A view from the outside would help you view the situations objectively. Lose your subjectiveness.

Do this with your family. This is a time for an open forum where the members can also give her ideas about your family. Talk, discuss and listen!

Besides, running away isn't gonna help that much insolving the problem.

Kudos!

_TRH

homework: The Relationship Help

Letter no. 1

Dear Jim,

It seems that your really puzzled there... but I have to tell you, it's okay!

Relationships, especially the one you have with Shelley, undergo contradictions. There are always contradictions between your personalities, wants and needs. It's very normal! There is even a theory about this phenomenon.

Relational Dialectics (the theory about contradictions in Relationships) state that there will always be pushes and pulls in relationships.

In a couple's relationship, there is still a feeling or a need of independence even though you (two) are "one." She wants togetherness, but that doesn't mean that giving up the "sense of self" is required. She still wants to keep her sense of self... her private self.

There is the need of a "me" and a "we".

Relationships also get into openness and closeness conflicts. There are things that you just don't opt or want
to disclose! To express or not to.


She is picky about the stories, traits or things that she want to talk about. And I bet that you also act that way. A Communication theory called Social Penetration explains that we choose what we say and disclose to someone. This is due to the fact that the we tend think of what the person might conclude if we would show him a personality. So, people would tend to play safe about what the disclose to people.

Shelley is just "on guard" of what she wants to express(to you). Yes, you might have something deeper than the usual "dating friends," but there are just somethings that she (still) isn't ready to talk about. It's just natural.

So, I advise you to just sneak up on her place and read her diary. HAHAHA, Just kidding! Why not spend more time with her. "Dialectical tension provides opportunity for dialog", as said in Relation Talk more (and more!) often. Make feel more at ease! Maybe that would help soften up her heart, thus making her open up some more!

Kudos!

_TRH

art of teasing

• 
  

Long before college


Before high school




Or even (before) being able to multiply or spell Czechoslovakia,



You have probably teased, or been teased by some playmate.




Teasing...it has been part of life... during childhood and even adulthood.
It is a communication act... involving verbal communication, non-verbal acts, and invasion of private space.






I aim to study Teasing


why people tease

different ways on how people tease

why people react differently when being teased





The focus of the study is on college students( at the age of 15 to 19)
Teasing with peers

The significance of this study is for discovering reasons why some people are good teasers; why people get “pikon” easily... and to what types of teasing do people (of that age range) react most violently or excessively(if there is such a term :) )


This may also provide me some Psychological



Review and research of related articles, interviews and (random) surveys shall be the basis of this study.




References

• The Dark Side of Interpersonal Communication
• By William R. Cupach, Brian H. Spitzberg
• http://www.psychologytoday.com/articles/pto-20060721-000005.html
  

• http://www.blackwell-synergy.com/action/doSearch

have a seat

Waiting in a clinic or terminal is such a learning experience...
Yes, it may be quite boring...
Such inescapable boredom will lead us to being observant...


We are subjected to just observing the people around us...
What else can we do?



These people become victims of our queer eyes...
And yes, we look at their differences... similarities...




the signals they send through their BODY LANGUAGE...




I do this whenever I would wait in the airport terminal or clinics...
and one thing always catches my attention...



The thing I that I chose to be my topic for COMA101
(wow, such a dramatic introduction!!)


people's sitting position!!!



Funny... these sitting positions seem to tell something about a person...

It may tell something about their mood...
personality...
trait...


We express ourselves in the way they sit...
and the funny thing is...
Sometimes... or maybe USUALLY



we aren't even concious about it...




It would be nice to study about sitting positions...
How... interesting














and I'll have this project sitting down :)